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edinburgh, ethical fashion, Godiva boutique, hand illustrated, handmade, made in the UK, new collections, new designers, scaves, shop sustainably 2020, slow fashion, SS20, sustainable fashion -

Meet Godiva's latest featured designer - Helen Ruth. A Scottish designer based in Aberdeen, Helen Ruth hand-illustrates bold, bright, eye-catching and intricate scarves which are produced locally and ethically.  Helen Ruth is brand new to the Godiva team, and we're so excited to be working with yet another sustainable, independent designer and can't wait for you to see her designs.  We caught up with Helen to find out more about the brand and her designs. Can you introduce yourself and your label? Hello, I’m Helen, designer and creator of Helen Ruth Scarves, a luxury scarf and accessories brand from Aberdeen. My designs are...

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edinburgh, ethical fashion, fashion revolution, slow fashion -

As Fashion Revolution Week 2019 approaches we’re sharing our favourite ethical clothing brands! If you’re interested in ethical fashion then you’ve heard of Fashion Revolution. Now into their fifth year, Fashion Revolution call for transparency in the fashion industry and aim to end fast fashion’s damaging effects to people and the planet.  From the people who wear clothes, people who make clothes, designers, writers, businesses, policymakers, brands and retailers. Fashion Revolution aim to unite all these people to work towards changing the way our clothes are sourced, produced and consumed. The ultimate aim is that clothing will be made in...

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edinburgh, fashion revolution, shop news, slow fashion -

What a year 2016 has been!  The world seems to be falling apart, but we've tried to keep our spirits up by sharing images of our colourful shop windows, quirky vintage pieces, and one-of-a-kind designs you won't find anywhere else. Because when life is gloomy, we like to add more sequins! Our most-liked image of 2016 on Instagram was our big dark anti-Black Friday post. Each year we find ourselves having to explain why we don't participate in the outrageous Black Friday shenanigans, but each year we notice more and more people agreeing with us and cheering us on. So we...

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christmas gift ideas, edinburgh, fashion revolution, slow fashion, winter style -

We're all about 'shopping small' and supporting local, independent designers - and what better time to do this than at Christmas, which many small businesses depend on to be the busiest time of year? Steer away from the generic high street and opt for something a little homegrown for a unique gift that will have your loved ones asking 'where did you get this?' rather than 'oh yes, I saw this in John Lewis...'  Constellation necklace, £18 Lavender tartan scottie dog, £9 Jessie dress, £85 Baby hedgehog necklace, £27 Carousel scarf, £145 Shorty top, £45 Pearl stud earrings, £10 Flying...

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edinburgh, slow fashion, winter style -

If you're anything like I was, you'll have spent the summer months fretting over crafting the perfect university wardrobe and how on earth you're going to carry all those boxes full of shoes and dresses up to your room in halls which is, inevitably, going to be on the top floor.  But learn from my mistakes: two weeks in and even brushing your hair will seem like too much effort. High heels will quickly be discarded when you realise that rainy weather and cobbled streets are really not a good match. You'll spend more time shivering in an oversized woolly jumper than...

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