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edinburgh, ethical fashion, Godiva boutique, hand illustrated, handmade, made in the UK, new collections, new designers, scaves, shop sustainably 2020, slow fashion, SS20, sustainable fashion -

Meet Godiva's latest featured designer - Helen Ruth. A Scottish designer based in Aberdeen, Helen Ruth hand-illustrates bold, bright, eye-catching and intricate scarves which are produced locally and ethically.  Helen Ruth is brand new to the Godiva team, and we're so excited to be working with yet another sustainable, independent designer and can't wait for you to see her designs.  We caught up with Helen to find out more about the brand and her designs. Can you introduce yourself and your label? Hello, I’m Helen, designer and creator of Helen Ruth Scarves, a luxury scarf and accessories brand from Aberdeen. My designs are...

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ethical fashion, new collections, new designers, slow fashion, summer style -

We’re super happy to announce that we are now proudly stocking ethical clothing label 'Love Ur Look!' Love Ur Look create beautiful, feminine clothing that celebrates, enhances and embraces the female form. Each piece is inspired by a love of vintage clothing and kitsch style prints.  The Label was founded by Ronke after completing her Degree in Fashion Management, Business and Buying at London College.  Ronke wanted to create a label that was feminine, flattering, unique, ethical and affordable, and in 2013 her fist collection was released. Not only do Love Ur Look pieces look fantastic, but the label also places...

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new collections, slow fashion, winter style -

Just last year, the brand we had grown to know and love as Poppy had to change their name due to trademark issues. They rebranded as 'Bryony & Co' - Bryony being the name of the designer who illustrates the beautiful fabrics and creates the designs we know and love - but unfortunately have had to rebrand again! Hopefully the third time's a charm and Bryony and her team will be able to stick with their new name for a long time. And what is the new name, you ask? Palava! We love the name, it perfectly encapsulates the whimsical, fun British...

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fashion revolution, new collections, new designers, shop news, slow fashion, vintage, winter style -

We are SO excited to have Beyond Retro Label on board here at Godiva! We're all massive fans of the Beyond Retro stores, making pilgrimages there whenever we go down to London. So when Fleur found their reworked label, Label, at a trade show, we knew that we just had to get their pieces in store. The first shipment arrived late on Friday afternoon and we worked super hard to get everything checked, priced, steamed and hung ready for the weekend's shoppers! It turned out to be just the most ideal timing as the cord skirts, cosy cropped jumpers and awesome...

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new collections, new designers, shop news, slow fashion, summer style -

Whenever we stumble across a brand that shares our values of slow fashion, ethical manufacture and unique style, our eyes light up. And when we met Cecily Blondel's Brighton-based label The Emperor's Old Clothes it was love at first sight. New to Godiva this summer, The Emperor's Old Clothes' one-of-a-kind dresses have already gone down a storm with our customers who are looking for a piece of clothing with character. We caught up with Cecily to learn some more about her label...     Who are you and what do you do? My name is Cecily Blondel and I am...

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