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armed angels, Emperor's Old Clothes, ethical brands, ethical fashion, ethical fashion brands, Green Bomb, Komodo, mademoiselle YéYé, Mollie Brown, palava, rowan joy, shop sustainably 2020, slow fashion, slow fashion 2020, sustainable fashion, sustainable fashion 2020, sustainable style, vintage -

Over the past few years, fashion consumers have become increasingly aware of the damaging effects of the fast fashion industry. Harming both people and the planet, the fast fashion industry is the world's second biggest polluter, fuelled by workers paid unfair wages in often unsafe working conditions.  So, if you're looking to make some positive changes to the way you shop in 2020, here's Godiva's guide on how you can make small changes and shop sustainably this year. 1. Buy responsibly - buy ethically Our clothes go on a long journey before they hit the shelves. But the sad reality is that majority of the people...

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summer style, vintage -

Florals for Spring… ground-breaking! Seriously though they’re everywhere with a major throwback to the Seventies. These funky florals are in full bloom at Michael Kors printed on fitted suits and wrap dresses while Chloe have opted for a floatier style. Colour schemes are mainly blues and greens with yellow petals at Paul Smith. Miu Miu meanwhile have added an extra touch of detail with embellished floral necklines. This trend with a heavy wallpaper print vibe is vast at Godiva especially in our vintage selection filled with 60s shift dresses and 70s blouses, but also in Palava's Chelsea Flower Show-inspired collection and Mollie...

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fashion revolution, new collections, new designers, shop news, slow fashion, vintage, winter style -

We are SO excited to have Beyond Retro Label on board here at Godiva! We're all massive fans of the Beyond Retro stores, making pilgrimages there whenever we go down to London. So when Fleur found their reworked label, Label, at a trade show, we knew that we just had to get their pieces in store. The first shipment arrived late on Friday afternoon and we worked super hard to get everything checked, priced, steamed and hung ready for the weekend's shoppers! It turned out to be just the most ideal timing as the cord skirts, cosy cropped jumpers and awesome...

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vintage -

L'Officiel, 1959   L'Officiel, 1961   Seventeen   Vogue 1939   Vogue, 1950   Harper's Bazaar, 1948   Seventeen, 1949   Elle, 1953   Harper's Bazaar, 1943 Vogue 1987

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summer style, vintage -

We might be experiencing a typically Edinburgh-style summer at the moment - cloud-filled skies, constant drizzle - but that doesn't mean we've stopped dreaming about blue skies and sunshine! Our vintage room has been giving us lots of inspiration. We've uploaded lots of new pieces to our online shop, and as ever there's even more choice in store! Here are some of our favourite pieces: Vintage silk scarf, £5; Vintage hair bow, £4; Vintage clip-on earrings, £4; Queenie Browne vintage fabric brooches, £9 each; Silk Purse Sow's Ear vintage-inspired locket, £25   Vintage silk blouse, from £12; Vintage denim shorts,...

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